Mailchimp training

Despite the prevalence of junk emails, email is still one of the most effective of all the digital marketing techniques for many organisations.  Designing and creating an engaging email campaign used to be time-consuming, difficult and often required technical development work.

MailChimp changed all that. This widely used tool offers a free or low-cost solution for your organisation to easily create email templates, create and manage subscriber lists, set up campaigns and monitor their success. It also has in-depth features for you to segment your subscribers, test email variations and analyse campaign results to allow you to optimise your email strategy.

This one day training course covers the essential knowledge and skills you need to create, send and monitor effective email newsletters with MailChimp.


MailChimp Essentials – 1-day course 

*Autumn 2018 training dates in planning, get in touch to pre-register interest*

This is a practical 1-day training course delivered in central Newcastle and covers all the basics you need to know to use Mailchimp for your not-for-profit organisation.

You’ll have hands-on training looking at how to create an account, import exising contacts, create your own template, run your first email campaign and analyse the results. The course will also cover general email strategy and guidelines to make your campaigns more successful.

The day focuses on the four core sections within MailChimp: Lists, Templates, Campaigns and Reports.

You’ll leave the course having created a template for your own organisation ready to use, confident in the knowledge you’ll have access to support from the trainer for any follow-up queries.

This course is specifically designed for not-for-profit organisations and will focus on your content needs such as keeping supporters up to date, fundraising, showing impact, campaigning, promoting your work.

Testimonials from previous attendees

“It was fully interactive and very interesting. I thought the group size worked well and it was good to hear other peoples experiences of Mailchimp. Although I have used Mailchimp for a while I still picked up lots of new and helpful tips and I really enjoyed the day.”

Helen Brown, Durham Community Action

“As a Finance Officer I’m fine with numbers but sending out our newsletter via Mailchimp was a nightmare.  Thankfully, Carrie’s one day training has totally changed my outlook. At first, I wasn’t convinced that I’d get to grips with it as easily as she said, however, I found Carrie’s teaching style to be relaxed, friendly and without jargon. By the end of the day I feel I am able to create and send our newsletter through Mailchimp without the blood, sweat and sometimes tears it cost me in the past.” 

Pamela Johnston, Abbeyfield Newcastle

MailChimp workshop topics

  • Email strategy and copywriting
  • Creating lists, groups & segmenting your mailing list
  • Creating attractive, branded, easy to use templates
  • Sending campaigns
  • Customising sign up forms
  • Measuring and reporting results
  • Meeting the new GDPR requirements with consent

Who is this course for?

This course is for people who are new to MailChimp and/or email marketing working in the not-for-profit sector. No prior knowledge is required to attend this course, just you and your own laptop.

Why choose this course?

  • Run by Carrie Brookes, an experienced communications consultant with over 13 years of experience working with not-for-profits, and expert-level user of Mailchimp.
  • Cost of only £95 per delegate, excellent value compared to other comparable courses in the North charging £300+.
  • Delivered to a maximum of 6 delegates allowing for more personal guidance
  • Convenient location in central Newcastle
  • Targeted at not-for-profits to maximise peer learning
  • Course notes and tip sheets provided
  • 3 months post-course online support with Carrie

How to book

View the current training dates available at the top of this page which will allow you to book directly through Eventbrite.

Further course dates are being planned for 2018. If you’d like to book a future date or make an enquiry please email


Private MailChimp Courses

One-to-one and private group courses are available.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus. I offer a free consultation service to help work out details and build the perfect course for you.

If you’d like to explore how I can help, please get in touch for a friendly chat.