Mailchimp training

This one day training course covers the essential knowledge and skills you need to create, send and monitor effective email newsletters with MailChimp.

Despite the prevalence of junk emails, email is still one of the most effective of all the digital marketing techniques for many organisations.  Designing and creating an engaging email campaign used to be time-consuming, difficult and often required technical development work.

MailChimp changed all that. This widely used tool offers a free or low-cost solution for your organisation to easily create email templates, create and manage subscriber lists, set up campaigns and monitor their success. It also has in-depth features for you to segment your subscribers, test email variations and analyse campaign results to allow you to optimise your email strategy.

MailChimp Essentials – 1-day course 

MEA House, Ellison Place, Newcastle upon Tyne  £95 per delegate

Thursday 22nd February 2018  9.30am-4pm OPEN FOR BOOKINGS NOW

Thursday 8th March 2018  9.30am-4pm – EXTRA DATE ADDED DUE TO POPULAR DEMAND

This is a practical 1-day training course delivered in central Newcastle and covers all the basics you need to know to use Mailchimp for your not-for-profit organisation.

You’ll have hands-on training looking at how to create an account, import exising contacts, create your own template, run your first email campaign and analyse the results. The course will also cover general email strategy and guidelines to make your campaigns more successful.

The day focuses on the four core sections within MailChimp: Lists, Templates, Campaigns and Reports.

You’ll leave the course having created a template for your own organisation ready to use, confident in the knowledge you’ll have access to support from the trainer for any follow-up queries.

This course is specifically designed for not-for-profit organisations and will focus on your content needs such as keeping supporters up to date, fundraising, showing impact, campaigning, promoting your work.

MailChimp workshop topics

  • Email strategy and copywriting
  • Lists & segmenting your mailing list
  • Creating templates
  • Campaigns
  • Customising sign up forms
  • Measuring and tracking results

Who is this course for?

This course is for people who are new to MailChimp and/or email marketing working in the not-for-profit sector. No prior knowledge is required to attend this course, just you and your own laptop.

Why choose this course?

  • Run by Carrie Brookes, an experienced communications consultant with over 13 years of experience working with not-for-profits, and expert-level user of Mailchimp.
  • Cost of only £95 per delegate, excellent value compared to other comparable courses in the North charging £300+.
  • Delivered to a maximum of 6 delegates allowing for more personal guidance
  • Convenient location in central Newcastle
  • Targeted at not-for-profits to maximise peer learning
  • Course notes and tip sheets provided
  • 3 months post-course online support with Carrie

How to book

View the current training dates available at the top of this page which will allow you to book directly through Eventbrite.

Further course dates are being planned for 2018. If you’d like to book a future date or make an enquiry please email


Private MailChimp Courses

One-to-one and private group courses are available.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus. I offer a free consultation service to help work out details and build the perfect course for you.

If you’d like to explore how I can help, please get in touch for a friendly chat.