Painting by Caspar David Friedrich -Wanderer above the Sea of Fog

2024 – the highs, lows, learnings and randoms

For me, 2024 as a freelancer has been varied, challenging, creative and exciting, all against a stressful homelife supporting 4 teenagers going through A-level and GCSE exams simultaneously.

Here’s a quick rundown of the highs, lows, learnings and randoms.

The Highs

  • Supporting Eating Distress North East through a comms glow-up. Everything from a website revamp, brand refresh, creating content, templates and training their wonderful staff – great to see them embrace the changes and run with it.
  • Preparing to launch the Charity Freelancers Connect & Co-work meet-ups – watch this space for our first event in 2025!
  • Giving a talk on digital marketing trends at a VONNE (Voluntary Organisations’​ Network North East) Digital Day.
  • Sharing my love of Canva, delivering some really fun training courses to charity staff all over the North East.
  • Mentoring – both giving to 2 lovely people and receiving it.

The LOWS

  • The riots over the summer – dropping everything to support Middlesbrough Voluntary Development Agency with emergency comms and watching events unfold in shock.
  • Struggling with work-life balance, sometimes clients need you all at once, that’s the nature of comms.

The RANDOM

  • Writing a book for Community Action Northumberland on the heritage of village halls, plus the added thrill of giving a talk at the book launch, being asked to sign copies, and having my parents in the front row! #15minsoffame
  • Filming and editing 2 videos on wildflowers and wild spaces for Prudhoe Community Partnership, enjoying flexing my creative side.
  • Delivering workshops on how to navigate the NHS to people who have English as an additional language for Involve North East using their fantastic animated videos.

The LEARNING

  • It can be lonely being self-employed, hence deciding to set up a network of fellow charity freelancers in the North East imminently.
  • Starting work with a mentor Laura Smith who has helped me grow my business and set the direction for the next 20 years.
  • The power of AI, like a second brain helping generate ideas and refine work, and enjoying seeing other’s reactions when I show them what it can do!


And that’s 2024 nearly wrapped up!

If you’re looking for charity comms support in 2025 in any of the myriad of ways I can give it, please get in touch quickly. I have some limited space for new clients but it’s filling up.

Wishing all clients new, old and waiting in the wings a peaceful break over the holidays, we’re nearly there!

*The relevance of the picture is I came across recently online and remembered recreating it for my Art GCSE so know every brush stroke of it. ‘Wanderer above a sea of fog’ seemed poignant!